About Shelley
Shelley Pernot is an Austin-based burnout and leadership coach who left a corporate career in risk management to found True North Coaching and Development in 2015. Originally from East Texas, she climbed the corporate ranks — often as the only woman at the decision table — before earning an MBA from Erasmus Rotterdam School of Management in the Netherlands.
A certified yoga instructor and ICF Professional Certified Coach (PCC), Shelley discovered mindfulness in 2009, sparking a pivot toward leadership development. She blends practical coaching with inner work, helping high-achieving professionals move from leading through pressure to leading from wholeness and purpose.
Shelley is a published author of *Running on Empty: An Irreverent Guide to Filling Up with Mindfulness* (2017), a faculty member at iPEC and UT's Center for Professional Excellence, and a former Treasurer on the Austin ICF Board.
Background & Training
Practicing since 2015
Institute for Professional Excellence in Coaching (iPEC) / Graduate / Faculty Member
International Coaching Federation (ICF) / Professional Certified Coach (PCC)
Yoga Instructor Certification / Certified
MBA, Erasmus Rotterdam School of Management / Graduate
Bachelor's & Master's in Accountancy, University of Texas at Austin / Graduate
Offerings
Burnout Coaching
Ongoing (multi-month engagement) / Virtual
One-on-one coaching fusing career, life, leadership, and spiritual coaching with mindfulness techniques to address the root causes of burnout. Includes root cause exploration sessions, regular 1:1 coaching, nervous system regulation tools, and between-session support.
Leadership Coaching & Training
Ongoing / In person & virtual
Individual leadership coaching for high-achieving professionals and women leaders, helping them lead with confidence, compassion, and authenticity rather than through pressure or fear of failure.
Mentor Coaching (Coaching for Coaches)
Minimum 10 hours over 3 months / In person & virtual
One-on-one mentor coaching for coaches seeking ICF credentials or renewal. Includes recorded session review, feedback on all ICF Core Competencies, and documented mentor coaching hours. Minimum 10-hour, 3-month engagement.
Leadership Training for Organizations
Varies / In person & virtual
Group leadership development programs delivered to teams and organizations, drawing on Shelley's corporate background and coaching expertise.
Free Discovery Consultation
30 min / Virtual
A complimentary 30-minute consultation to explore fit and discuss goals before committing to a coaching engagement.
I Can Help If You're Navigating
stress-anxiety
Finding Purpose & Direction
Career Change & Reinvention
emotional-regulation
confidence
life-transitions
Reach Out to Shelley
Send Shelley a message
Tell them a bit about what you're going through. No commitment, no pressure.