Julian Brass

Julian Brass, known as Coach JB, is a certified health coach and wellness expert based in Miami who has spent nearly a decade helping men over 40 get strong, lean, and genuinely healthy. His signature program — the FFIT40 Method — combines functional strength training, nutrition, flexibility, and mindset work, built specifically for the kind of high-achieving man who has crushed it professionally but let his body fall behind.

Julian speaks from experience. A former tech founder with an exit under his belt, he brings an entrepreneur's intensity and directness to coaching. His clients include executives, investors, actors, and founders — men who know how to perform at the top and are ready to bring that same energy to their physical health. He's not just a fitness coach; he digs into habits, vices, and the mental patterns that keep men from showing up fully.

Beyond 1-on-1 work, Julian is a keynote speaker who has addressed audiences at Wanderlust Festival, Deloitte, Microsoft, lululemon, and major business schools. His talks focus on anxiety and the link between physical health and professional performance. He's also an international bestselling author and holds 10+ years of experience as a speaker.