About James
James Preece is a London-based dating coach and relationship expert with over 21 years of experience helping single professionals navigate the modern dating world. He works with both men and women across the globe, primarily via Zoom, offering practical guidance on everything from crafting an online dating profile to mastering first-date confidence and attraction.
His approach blends psychology and personal development with real-world dating strategy — helping clients spot the patterns that keep them stuck, rebuild their self-worth, and develop the communication skills that lead to meaningful connections. He's also a published author of fifteen books on dating and attraction.
James is particularly sought after by people who feel lost after a long relationship ends, those intimidated by online dating, and anyone who's been trying for a long time without results. He has been recognised by Forbes as one of the top relationship coaches in the world and regularly contributes to media as a dating expert.
Offerings
Dating Coach – One Hour Session
60 min / Virtual
A single one-hour personalised coaching session covering dating strategy, confidence, and attraction tailored to your situation.
Dating Coaching for Men – Five Sessions Package
5 sessions / Virtual
A structured five-session coaching programme for men, covering confidence, attraction, communication, and finding the right partner.
Dating Coaching for Women – Five Sessions Package
5 sessions / Virtual
A structured five-session coaching programme for women, helping them attract the right partner and build confidence in modern dating.
Online Dating Coaching – Five Sessions Package
5 sessions / Virtual
Five sessions focused specifically on online dating — profile optimisation, messaging, and converting matches into meaningful connections.
Get Over Your Ex Coaching – Five Sessions Package
5 sessions / Virtual
Five sessions to help you process a breakup, rebuild confidence, and get ready to date again.
Mock Dating Service
Varies / In person & virtual
A simulated date experience to practise conversation, body language, and first impression skills in a safe coaching environment.
I Can Help If You're Navigating
Romantic Relationship Struggles
Loneliness & Social Connection
Heartbreak & Breakups
Self-Worth & Confidence
Post-Divorce Rebuilding
Communication & Conflict
Feeling Stuck or Lost
Intimacy & Sexual Connection
Limiting Beliefs & Self-Sabotage
Anxiety & Overwhelm
What Clients Say
★★★★★
"I contacted James as I really didn't understand the world of online dating and was quite frankly petrified! He helped me with my profile and then walked me through the process of talking to and meeting people. James really knows his stuff and his help has been invaluable. Thank you!"
Lori M.
★★★★★
"I approached James six months ago for help and advice in relationships in the age of social media and online dating. My long term marriage ended with divorce and I was left not knowing how to be single again, now as an older woman and parent. James's knowledge, experience and straight forward approach are what I needed and I am now in a relationship that I am happy with. I have learnt a lot about myself and gained confidence. I cannot recommend James enough."
Myra
★★★★★
"I just wanted to thank you for helping my daughter to find her man. They are getting married later this year. Before she saw you she had tried lots of the free apps and dating sites without success. A while ago she sat on my sofa crying and said 'mum where is this man I have everything I want, a successful career but no man'. With your help she found her partner and has never looked back. I assure you it will always be the best value for money I will ever spend in my life."
Ann S.
Reach Out to James
Send James a message
Tell them a bit about what you're going through. No commitment, no pressure.
