Life Coaching / Executive & Leadership Coaching / Career & Purpose Coaching
Irina Popa-Erwin
UnclaimedHelps high-achievers break limiting patterns and advance careers using a pro-athlete mindset and 90-day action plans.
Irina Popa-Erwin is a life, career, and executive coach based in Manhattan who brings an unusual combination to her practice: she's a former professional gymnast who won nine gold medals, a survivor of a 74-hour coma following a personal tragedy, and a direct mentee of the late Jim Rohn — the business philosopher who also mentored Tony Robbins.
She founded The NYC Life Coach in 2004 after building an international recruiting and consulting firm, and has since worked with over 3,000 clients across finance, tech, real estate, and entertainment. Her coaching is built around what she calls "paradigm replacement" — the idea that motivation alone doesn't change people, but that swapping out deeply held limiting beliefs does.
Her signature approach is a structured 90-Day Action Plan, where she acts less like a sounding board and more like a sports coach: she brings the blueprint, you bring the commitment. She works with people navigating burnout, career pivots, leadership challenges, and life transitions from her offices in Manhattan and Beverly Hills.