Irina Popa-Erwin
Life Coaching / Executive & Leadership Coaching / Career & Purpose Coaching

Irina Popa-Erwin

Unclaimed
Helps high-achievers break limiting patterns and advance careers using a pro-athlete mindset and 90-day action plans.
New York, NY @thenyclifecoach 8.4K theny••••• PRO
About Irina

Irina Popa-Erwin is a life, career, and executive coach based in Manhattan who brings an unusual combination to her practice: she's a former professional gymnast who won nine gold medals, a survivor of a 74-hour coma following a personal tragedy, and a direct mentee of the late Jim Rohn — the business philosopher who also mentored Tony Robbins.

She founded The NYC Life Coach in 2004 after building an international recruiting and consulting firm, and has since worked with over 3,000 clients across finance, tech, real estate, and entertainment. Her coaching is built around what she calls "paradigm replacement" — the idea that motivation alone doesn't change people, but that swapping out deeply held limiting beliefs does.

Her signature approach is a structured 90-Day Action Plan, where she acts less like a sounding board and more like a sports coach: she brings the blueprint, you bring the commitment. She works with people navigating burnout, career pivots, leadership challenges, and life transitions from her offices in Manhattan and Beverly Hills.

Background & Training
Practicing since 2004
Mentorship under Jim Rohn / Direct mentorship
Degree in Literature and Psychology / University degree
20+ Years Full-Time Coaching Practice / Professional
Offerings
Executive & Leadership Coaching
60 min sessions / In person & virtual
Build confidence, clarity, and high-performance habits for major career leaps. Includes 90-Day Action Plan, paradigm shifting, and unlimited support.
Career Transition & Clarity Coaching
60 min sessions / In person & virtual
Navigate burnout, pivots, promotions, or complete reinvention with a structured 90-day process.
Mindset & High-Performance Coaching
60 min sessions / In person & virtual
Break limiting patterns, strengthen resilience, and create sustainable success using elite athletic discipline principles.
Stress, Burnout & Work-Life Reset Coaching
60 min sessions / In person & virtual
Personalized strategies to restore balance and regain energy in a demanding lifestyle.
Relationship & Communication Coaching
60 min sessions / In person & virtual
Improve confidence, emotional intelligence, and connection in both personal and professional life.
Micro-Coaching Sessions
20–30 min / In person & virtual
Laser-focused sessions for busy professionals seeking fast clarity and immediate solutions.
Life Strategy & Vision Planning
60 min sessions / In person & virtual
Long-term planning to build a life aligned with purpose, impact, and fulfillment.
I Can Help If You're Navigating
Feeling Stuck or Lost
Burnout & Exhaustion
Career Change & Reinvention
Leadership & Influence
Limiting Beliefs & Self-Sabotage
Finding Purpose & Direction
Stress Management
Anxiety & Overwhelm
Entrepreneurship & Business
Self-Worth & Confidence
Communication & Conflict
Midlife Crisis / Awakening
Perfectionism & People-Pleasing
Retirement & Aging
Wealth & Abundance
Shadow Work & Inner Child
Reviews & Testimonials
“Most coaches tell you what you want to hear to keep you coming back. Irina told me exactly what I needed to hear to move forward. As a former pro athlete, she brings a level of intensity and directness that cut through months of my own excuses in a single hour.”
Executive Client From website
“I had been stuck on the same decision for over a year. Within 20 minutes, Irina reframed the entire situation. It wasn't just a new idea; it was a completely new lens. The clarity was immediate.”
Strategic Lead, NYC From website
“Coming from a high-performance background, I struggled to find someone who could keep up with my pace. Irina doesn't just 'listen'—she challenges. I walked away from our first conversation with more direction than I've had in a decade.”
High-Performance Client From website
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"Most coaches tell you what you want to hear to keep you coming back. Irina told me exactly what I needed to hear to move forward. As a former pro athlete, she b..."
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