Cait Ross Murphy is an Austin-based coach, advisor, and speaker who works with founders, leaders, and other high performers navigating stress, burnout, and growth. Her work sits at the intersection of business, leadership, and wellbeing, helping people create more sustainable success without pushing past themselves.
Her approach is grounded in somatic coaching and nervous system regulation, with attention to both strategy and the inner patterns that shape how people lead, sell, create, and relate. Clients describe her as steady, intuitive, and practical.
Cait founded Potential Haus after leaving banking and is also a co-founder of NeuroSomatics, a training program for coaches and practitioners who want to bring trauma-informed nervous system work into their practice.
Background & Training
Practicing since 2017
Offerings
Coaching & Advisory
In person & virtual
Coaching and advisory support for entrepreneurs, business leaders, and high performers focused on resilience, creativity, business growth, and nervous system regulation.
Training & Workshops
In person & virtual
Workshops and trainings for teams and organizations on resilience, stress and burnout, mindful leadership, mental fitness, and related wellbeing topics.
NeuroSomatics Program
6 months / Virtual
A 6-month certification program for coaches, practitioners, and human transformation professionals focused on trauma-informed nervous system regulation and somatic coaching.
I Can Help If You're Navigating
Burnout & Exhaustion
Stress Management
Nervous System Dysregulation
Leadership & Influence
Entrepreneurship & Business
Limiting Beliefs & Self-Sabotage
Wealth & Abundance
Manifesting & Co-Creating
Creativity & Expression
Finding Purpose & Direction
Reviews & Testimonials
“Cait was our keynote speaker. She absolutely captivated the room, both with her down to earth approach and sharing very relevant content, examples, stories, and incorporating the audience - so it felt more like a conversation with a friend rather than a speech. Anyone would be lu...” “Cait was our keynote speaker. She absolutely captivated the room, both with her down to earth approach and sharing very relevant content, examples, stories, and incorporating the audience - so it felt more like a conversation with a friend rather than a speech. Anyone would be lucky to have access to Cait’s expertise via one-on-one interaction or in a larger group setting.”
ClientFrom website
“The biggest impact that Cait had on me and my business is helping me with my sales cycle & my overall mindset around sales. Prior to working with Cait for 6 months, I was doing a bunch of “one off” client deals and after implementing the business & sales plan that we co-created t...” “The biggest impact that Cait had on me and my business is helping me with my sales cycle & my overall mindset around sales. Prior to working with Cait for 6 months, I was doing a bunch of “one off” client deals and after implementing the business & sales plan that we co-created together AND all of the countless tools & resources Cait provided me with — I am now working with large B2B clients, doing large 5-figure and 6-figure deals as a solo-person service-based business.
I am about to land my largest deal to date for between $575K and $978K, depending on which proposal my client wants to move forward with!
I am focusing on doing less and it’s allowing me to have a greater sense of predictability and consistency in my business and life. I have space now to hire a team and am about to hire my first full-time employee plus have brought on 5+ coaches and trainers to support our business growth.
Cait really meets you where you are; she deeply supported me not only strategically — but also energetically to help me reach my next level.”
Payal B.From website
“Cait led a health and wellness full day intensive for my team focused on resilience and it was a huge success! She did a wonderful job creating a safe environment where all felt engaged and comfortable to learn.
Her content and message were customized and consistent with our int...” “Cait led a health and wellness full day intensive for my team focused on resilience and it was a huge success! She did a wonderful job creating a safe environment where all felt engaged and comfortable to learn.
Her content and message were customized and consistent with our internal goals and objectives.
In addition, beyond Cait's business acumen, her presentation skills and her ability to connect with my team, she is an authentic and sincere person to her core. I highly recommend Cait if you are at all interested in simply becoming a better person!”
Greg K.From website
“Cait is such a beautiful spaceholder and feels so safe and calming. I can sometimes have trouble opening up and being vulnerable around others, but Cait's reassurance and nonjudgement allows me to go there in our coaching sessions.
A personal shift for me was the recognition that...” “Cait is such a beautiful spaceholder and feels so safe and calming. I can sometimes have trouble opening up and being vulnerable around others, but Cait's reassurance and nonjudgement allows me to go there in our coaching sessions.
A personal shift for me was the recognition that I have the ability to attract abundance, whether it's through people who want to be a part of what we're doing internally. Or, through clients who feel connected to our transformational program.
Cait has such a unique way of helping you understand your own genius, and focus in on ways to bring that to life. I have found a passion for things in business that I never thought I'd be passionate about.”
Whitney N.From website
“Cait's coaching style is deeply supportive and intuitive — science-backed and spiritually driven. Cait has a way of guiding people outside of their comfort zone in a gentle and encouraging way.
She balances coaching and consulting so powerfully, and anticipates just what her cli...” “Cait's coaching style is deeply supportive and intuitive — science-backed and spiritually driven. Cait has a way of guiding people outside of their comfort zone in a gentle and encouraging way.
She balances coaching and consulting so powerfully, and anticipates just what her client needs to accelerate their momentum.
Working with Cait in her STA program was the best investment I made in my business this year!”
Chrissy P.From website
“We originally partnered with Cait to be a presenter at a large sales event and now she is so much more.
She has become a fabulous partner on several strategic projects over the past few months and we continue to identify opportunities to pull her in and draw off of her expertise...” “We originally partnered with Cait to be a presenter at a large sales event and now she is so much more.
She has become a fabulous partner on several strategic projects over the past few months and we continue to identify opportunities to pull her in and draw off of her expertise.
Her connection to the message paired with her ability to tailor it to your specific need makes the experience feel so personalized and relevant.
Cait is insightful and engaging and does a phenomenal job connecting with both our team and our customers. I personally look forward to learning something new every time we work on a project, and I am confident that the content she provides will be exceptional and perfectly crafted for her audience.”
Leigh Ann T.From website
“Cait is a phenomenal coach. Someone who listens, helps you go deeper, and helps you figure out the solution that is best suited for you. You are kind, compassionate, and wildly knowledgeable. You balance the masculine and feminine in a way I have never seen before. Truly inspirat...” “Cait is a phenomenal coach. Someone who listens, helps you go deeper, and helps you figure out the solution that is best suited for you. You are kind, compassionate, and wildly knowledgeable. You balance the masculine and feminine in a way I have never seen before. Truly inspirational!”
Carmanah M.From website
“Thank you for the wonderful resilience sessions you provided to our sales team at Shaw Contract and Patcraft.
With the current state of business and the unknown of what is around the corner, your coaching and teaching sessions gave my team tools to use to stay centered and calm ...” “Thank you for the wonderful resilience sessions you provided to our sales team at Shaw Contract and Patcraft.
With the current state of business and the unknown of what is around the corner, your coaching and teaching sessions gave my team tools to use to stay centered and calm during stressful times.
Your positivity and virtual delivery of the content was very effective and even I find myself using these tools on a daily basis.
The feedback from my team was truly grateful and re-energized. We look forward to more interaction and learning with you in the future.”
Scott A.From website
“Cait, you're not only a phenomenal listener, but you were also able to interpret things about me and my business that I had trouble vocalizing. You are articulate, patient, encouraging, and inspiring. I also appreciated how you believe the universe is really looking out for all o...” “Cait, you're not only a phenomenal listener, but you were also able to interpret things about me and my business that I had trouble vocalizing. You are articulate, patient, encouraging, and inspiring. I also appreciated how you believe the universe is really looking out for all of us. It's a refreshing perspective that I believe deeply in.”
AnnaFrom website
“When looking for a coach, I wanted someone who is not only amazing at what they do, but who has also walked the walk. Cait fits the bill on both accounts. Not only is she a talented and knowledgeable coach, she has also dedicated herself to her own self-improvement. She is genuin...” “When looking for a coach, I wanted someone who is not only amazing at what they do, but who has also walked the walk. Cait fits the bill on both accounts. Not only is she a talented and knowledgeable coach, she has also dedicated herself to her own self-improvement. She is genuine and held an incredibly safe space for me during our work together. After working with her for just 1 week, we were able to get rid of several major limiting beliefs that were preventing me from having the life and career I envisioned!
Often when it comes to these types of wellness topics, many shy away from asking questions in a large group so I truly feel that the time Cait takes to host 1:1 coaching sessions after the group discussion is key.”
Hannah V.From website
“My client walked away from her laser coaching intensive session with Cait feeling so inspired, invigorated and excited about the opportunities and possibilities that felt super aligned to her.”
Moria H.From website
“Cait's coaching style is deeply supportive and intuitive. She catalyzes powerful breakthroughs and insights with finesse and ease! Her strengths are her ability to deeply listen and guide the conversation to the very breakthrough her client needs. She balances coaching and consul...” “Cait's coaching style is deeply supportive and intuitive. She catalyzes powerful breakthroughs and insights with finesse and ease! Her strengths are her ability to deeply listen and guide the conversation to the very breakthrough her client needs. She balances coaching and consulting so powerfully, and anticipates just what her client needs to accelerate their momentum. One of the most unique and special attributes of Cait is her willingness and devotion to going above and beyond expectations to ensure the success of her clients, which is everything you could as for in a coach!”
"Cait was our keynote speaker. She absolutely captivated the room, both with her down to earth approach and sharing very relevant content, examples, stories, and..."
Client
Is this your practice?
Claim your profile to respond to interested clients, enable discovery call booking, and let people work with you directly from this page.
